Requirements
- Junior or senior standing
- COM 29-360 Principles of Public Relations
- Preferred Courses:
- MMED 20333 Social Media Strategies
- Or Knacktive faculty member approval
Characteristics of a great Public Relations Manager
- Understand the evolving field of PR
- Passion for social media and how it is being used to meet client challenges
- Understand third party relationships
- Understand how to gain media coverage (pitch stories, etc)
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media, including social media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Excellent communication skills - verbal and written
- Strong work ethic
- Understand how strong objectives lead to good tactics
- Detail oriented and deadline driven
- Time management and organization
- Creativity
- Confidence
- Team player
- Awareness and understanding of good visual concepts
- Ability to spot creative ideas from yourself, art directors, and other teammates
- Awareness and understanding of the latest trends and pop culture
- Developing ideas that translate beyond "traditional" media
- Patience while also being able to hold people accountable
- Willingness to research new techniques, processes and concepts.
Team Duties
- Develop PR component of client plans
- Understand how Social Media can be leveraged to meet client objectives
- Research & propose appropriate non-traditional PR tactics, which may include events, guerrilla marketing, social media, etc.
- Work with team to ensure tactics can be executed
- Work with team to ensure all tactics are fully integrated into the team's plan
- May be asked to coordinate PR event or stories for the entire agency
- Ensures effective communications and relationships between team members are maintained
