Knacktive is an advanced, undergraduate course/agency experience at Northwest Missouri State University. The elective course is designed to replicate the creative demands and intense teamwork atmosphere of a technology-oriented, professional marketing communications agency. Students selected for Knacktive actively refine their creative abilities, collaborative skills, and academic knowledge, with the objective of improved competitiveness in the professional marketplace after graduation. At the same time, Knacktive answers a need identified by business leaders for students who understand working in a competitive, creative team environment.
Students experience a realistic, agency-like atmosphere as they work with multiple teammates on a promotional campaign plan for an actual client. The competing teams conduct research, analyze data, devise strategies, formulate tactics, and present their plan to the client.
If you would like to work with Knacktive, please contact us through the appropriate link on this site: Join the Team (students) or Our Partners (potential clients or business support).
Our Vision
Knacktive is a selective, advanced, undergraduate, student educational experience at Northwest Missouri State University incorporating actual client interaction, creative demands, and intense teamwork atmosphere of a technology-oriented, professional marketing communications agency.
Mission
The Knacktive agency provides selected, undergraduate students with advanced standing an opportunity to work:
- on a contracted client campaign,
- within a diverse team of talented students,
- in a competitive agency environment.
To accomplish these goals a diverse faculty team and industry partners support student progress.
