Requirements
- Junior or senior standing.
- Prerequisite of 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging, or 20-343 Advanced Media Design
- Or Knacktive faculty member approval
Characteristics of a great Graphic Director
- Ability to take a strategy and dramatize it creatively
- Takes direction well
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
- Good visual concept skills
- Curiosity and the ability to see both sides of an issue
- Detail oriented and organized
- Good communication skills - especially the ability to explain the concepts behind designs and visual elements
Team Duties
- Assists with Art Director to develops creative mock-ups which bring recommended tactics to life
- Assists Digital Manager to ensure that online elements are visually appealing, on strategy and integrated with offline elements
- Assists in laying-out client plan book and presentation
- Along with Art Director and Multiplatform Content Creator, makes up the creative team
