Requirements
- Junior or senior standing.
- Demonstrated leadership outside of the classroom: internship, campus organization, club involvement, etc.
Characteristics of a great Project Manager
- Think strategically
- Develop team members so that the group is greater than the individuals
- Manage conflict within the team
- Excellent written and oral communication skills
- Inspires creativity, recognizes great work
- Understand the consumer and what makes them tick
- Recognizes how insights differ from facts
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks – think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Leadership skills
- Ability to work with a multitude of personalities
- Time management and organization
- Patience while also being able to hold people accountable
- Open minded, willing to learn from others and take constructive criticism
- Ability to see an end result and know how to get there
- Excellent creative brief-writing skills
- Strong communication and presentation skills
- Willingness to research new techniques, processes and concepts
Team Duties
- Organize and manage the team's work (schedules, deadlines, expenses)
- Guide all aspects of the work - media, creative, research, copy, etc.
- Know the client's business and industry issues
- Primary client contact - liaison between team, faculty and client
- Complete competitive/industry analysis for situation analysis
- Work closely with researchers to develop appropriate research strategy that leads to consumer insights which drive strategy development/creative brief
- Supervise the writing of creative brief
- Maintain team records, i.e.: meeting agendas, reports, schedules, etc.
- Ensures effective communications and relationships between team members are maintained
