Requirements
- Junior or senior standing.
- Prerequisite of 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging or 20-343 Advanced Media Design
- Or Knacktive faculty member approval
Characteristics of a great Art Director
- Ability to take a strategy and dramatize it creatively
- Takes direction well
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
- Good visual concept skills
- Time management and organization
- Patience while also being able to hold people accountable
- Curiosity and the ability to see both sides of an issue
- Detail oriented and organized
- Good communication skills - especially the ability to explain the concepts behind designs and visual elements
Team Duties
- Responsible for art direction for client plan book and pitch presentation
- Develop compelling and strategic creative concepts with Multiplatform Content Creator
- A member of the creative team with Multiplatform Content Creator and Graphic Designer
- Brainstorm with Media Manager, PR Manager, Project Manager and Digital Manager to develop out of the box tactics which strategically connect with the client’s target audience
- Develop creative samples which bring recommended tactics to life
