Program(s) Available: B.S., Minor
Are you creative and analytical? Strategic advertising majors learn how to be empathetic individuals, strong communicators and active listeners. If you like hearing new ideas and researching target audiences, a major in strategic advertising may be right for you.
Northwest's strategic advertising major explores the business side of advertising. Students learn how to create and sell advertisements designed to reach a target audience. Courses offer students a solid foundation in marketing, management and consumer behavior. Faculty ensure students are skilled in writing, designing, communicating and planning.
When students graduate, they'll be skilled enough to work in marketing and advertising departments for large brands and media companies. Students will hone business and marketing skills while learning how to plan, buy and create advertisements.
School of Communication and Mass Media
660.562.1361
marlam@nwmissouri.edu
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