Program(s) Available: B.A.S., B.S.
Whether it’s an Instagram post or what a product looks like on a shelf, marketing influences how brands show up – and whether they succeed. As a marketing major at Northwest, you’ll discover how to build brands, bring products to market and make data-informed decisions while gaining profession-based experiences that prepare you for your future marketing career.
This traditional four-year bachelor’s degree in marketing gives you a strong foundation in consumer behavior, branding, sales, research and digital channels while building skills you can apply in any industry.
Classes for the bachelor’s in marketing include:
Marketing skills you’ll develop:
This option is a distinctive four-year bachelor’s degree in marketing that combines marketing strategy with geographic information systems (GIS) to help you understand where customers are and how location impacts behavior. You’ll learn to analyze spatial data for market segmentation, site selection and targeted outreach – skills that will set you apart in a competitive job market.
This emphasis is ideal if you’re interested in analytics, research or marketing strategy roles.
Courses include:
The Bachelor of Applied Science (B.A.S.) in Marketing is a flexible option designed for students who have already completed an Associate of Applied Science degree or technical coursework and want to finish a marketing degree efficiently.
This program helps you build advanced marketing knowledge while maximizing previously earned credits, making it a strong choice if you’re returning to school or transferring from a two-year program.
Northwest’s online marketing degree offers the same career-focused curriculum as the on-campus program, with the flexibility to learn from anywhere. This option is ideal if you need to balance school with work, activities or family responsibilities.
As an online marketing major, you’ll complete coursework designed to build practical skills in branding, promotion, research and strategy, supported by faculty who are committed to your success.
Thu, April 9, 2026
(secondary education / business education)
Melvin D. & Valorie G. Booth School of Business
660.562.1835
kryan@nwmissouri.edu
From your first course to your final semester at Northwest, you’ll be focused on applying what you learn in projects, presentations and other experiences that reflect real marketing work.
Practice your skills by creating campaigns and projects for real clients. Knacktive, Northwest’s student-run marketing agency provides a realistic, agency-like atmosphere in which you work on a promotional campaign for an actual client as part of a team competition. Competing teams conduct research, analyze data, devise strategies, formulate tactics and present their plans to the client, meaning you’ll practice the skills you’ll need for your marketing career well before you graduate.
Prepare for different marketing degree jobs while discovering which areas of marketing fit your interests. At Northwest, you’ll explore branding, pricing, research and promotion while putting those skills into practice through hands-on coursework and client-focused experiences. Whether it’s creating a real consumer survey in your Marketing Research course or developing a full campaign for Knacktive, you’ll engage in numerous profession-based learning experiences to graduate ready for a wide variety of marketing roles.
Study at an institution committed to every student, every day. From small class sizes to the close-knit community of fellow Bearcats, Northwest offers a supportive environment that helps you stay engaged and motivated as you work toward your marketing degree. You’ll also have regular access to faculty, advisors and campus resources that support both your academic progress and personal goals.
Northwest’s marketing major prepares you for roles in corporate, nonprofit, retail, agency and public sector environments. Northwest graduates have gone on to work at Herzog, Sporting Kansas City, Houston Richards State Farm, Akridge Chiropractic & Physical Therapy, Beatrice Community Hospital Foundation and Aurora Health.
Specific marketing degree jobs include:
We understand that college is an investment, which is why we’re invested in you. Our program has several scholarships available for marketing majors. Search marketing scholarships or browse all aid below.
With over 200 programs, you can find what sparks your curiosity and combine majors and minors for a marketing education that’s as unique as you.
From e-sports to marketing-related organizations like FBLA, you’ll have the opportunity to connect with like-minded students and gain field experience outside the classroom. Browse student organizations.
With the most national titles in DII football history, 12 different sports teams and a community that cheers them on, you’ll feel Bearcat pride wherever you go – and experience a campus that truly feels like home.
“I feel like Northwest has changed me in a way to realize we are all as one. We are all here to support each other. I have so many faculty, friends and organizations that are here to support me, big or small, even after I graduate.”
Alia Irvin | Leasing Consultant, Price Brothers | Bachelor of Science in Marketing | 2019
Learn from faculty with significant professional experience in marketing, sales, management, entrepreneurship and more. Our faculty have worked with Fortune 100 Companies like Oracle and American Express, run their own businesses and won awards for excellence in teaching. They bring and share these relevant experiences in the classroom to help illustrate how what you’re learning applies in the workplace. And they’re invested in helping you succeed, willing to work one-on-one with you to achieve your career goals.
Yes, marketing is a good major, particularly if you enjoy creativity, problem-solving and working with others. A marketing degree provides you with numerous skills, including communication, data analytics, research, collaboration, writing and critical thinking. These skills are used in nearly every industry, including business, health care, sports, real estate, nonprofits, technology and hospitality, making job prospects after graduation promising. Northwest Missouri State University has a 91% placement rate for marketing graduates.
Marketing majors learn how to research audiences, promote products, build brands and help businesses grow. At Northwest, you’ll put these concepts into practice by creating and executing campaigns, analyzing data, developing messaging and working on real projects through courses and Knacktive.
A marketing degree creates numerous opportunities in virtually every industry. Marketing degree jobs include digital marketing, sales, advertising, brand management, research and customer experience.
Common roles include:
Northwest graduates have gone on to work in health care, sports, hospitality, retail, agriculture and finance.
Because it requires organization, strong communication skills and critical thinking, succeeding in a marketing degree program takes effort but is very achievable with the right support.
Northwest’s student-centered approach helps ensure your success in marketing – or any – major. Faculty provide guidance, feedback and personalized mentorship, and prioritize applied projects to help you practice skills in realistic settings. You’ll also have access to advising, tutoring and career support to help you stay on track and confident as you progress through the program.
Related Majors |
Latest Blogs
|
