Procedure for Social Media Profiles Representing University Entities

Choosing administrators

When choosing your administrators on your account, choose carefully. It is important to always have two or more administrators, so that you can maintain access to your account should you have an employee fall ill or leave the University. It is important to choose reliable administrators to post on behalf of your department or organization. These administrators should have a solid knowledge of social media, be careful writers and editors, and be committed to the positive promotion of your department/organization and the University as a whole. Social media has the ability to greatly promote or badly damage the image of your department/organization and the University as a whole.

To Be an Officially Recognized University Account

• University offices, departments and programs must have TBD (social@nwmissouri.edu) as an administrator on their Northwest Facebook account, and provide TBD with the username and password for all other social media accounts for the department. See profile request form.
• The Northwest Social Media Team will not be posting for your department as an administrator, but is simply needed in case an inappropriate posting is reported on the account. We are not responsible for this account or for posting your promotional copy.

Additionally, your department, office, program or organization must have:

• At least two administrators who are familiar with social media and capable of posting on behalf of your brand.
• For departments, offices and programs: At least one of these administrators must be a full-time staff or faculty member. It is permissible to have a student administrator also if the faculty or staff member reviews their posts before posting. If you use a student administrator, it is important to remember to remove their administrator rights when they no longer work in your office, and to add an additional administrator when that happens. For Twitter and other accounts, this may mean you need to change your password when a student leaves, too. When this happens, it is important to remember to notify University Marketing and Communication of your password change. If your full-time faculty or staff member leaves employment at the University for any reason, their administrator rights should be removed immediately and the passwords for your accounts need to be changed.
• For student organizations: Your student organization advisor must be an administrator on your account and have access to the usernames and passwords for your accounts.  When choosing your student administrators, consider having students of different years (i.e., a sophomore and a senior), so you have some continuity after graduation. Don’t forget to remove administrators who have graduated.

Individual Accounts

The previous rules do not apply to individual user accounts (i.e., personal profiles on Facebook, Twitter accounts, Pinterest accounts, etc.) unless:

• Your identification on said account is tied to your position title. For example, Jamie Hooyman's Twitter account is NWProvost. In this case, the account belongs to the University and the successors in such office, and your office and the Northwest Social Media Team needs a record of the username and password information for these accounts. Because you are using your position title as your identifying name, you are representing the University with this account and therefore are subject to compliance with all University policies. Think carefully when choosing your username because of this policy.

Content of Postings

As a department, office, program or organization, your content reflects on not just your area, but the University as a whole. As such:

• Content should not be illegal, obscene, defamatory, threatening, infringing on intellectual property rights, invasive of privacy, profane, libelous, threatening, harassing, abusive, hateful or embarrassing to any person or entity. Such content may be removed by University Marketing and Communication administrators with or without department, office, program or organization permission. You are responsible for maintaining and policing your own page and such removal is not guaranteed.
• No confidential information about or of the University or your department should be posted. See Northwest’s confidentiality policy
  • Faculty handbook
  • Administrative/professional/support staff handbook
  • Student employee handbook  (myNorthwest login required)
• Content should not violate conflict of interest , computer user, FERPA, HIPAA, or harassment policies held by the University (as outlined in the above employee handbooks).
• A disclaimer should exist on your organization’s profile that you are not posting on behalf of the University. The disclaimer should read “The views expressed on this (website/Facebook page/blog etc.) do not necessarily represent the views held of Northwest Missouri State University and are not posted on behalf of Northwest.” On Facebook, this disclaimer should be in your ‘about’ section. On a blog, this disclaimer should be visible somewhere on your front page, and can be incorporated into the design of your page or on a widget on the side of your blog. For Twitter, use the phrase: “The views represented here do not necessarily represent those of Northwest Missouri State University” within your about section.