Knacktive is unique to Northwest Missouri State University where it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Knacktive’s 2018 client partner is the American Royal, a non-profit organization based in Kansas City since 1899. The American Royal provides opportunities for youth and adults from around the country to participate in livestock show, horse show, rodeo and barbecue competition. Learn more about the American Royal »
