Professor
Education
- D.B.A. Strategic Management, Alliant International University
- M.S. Management Organizational Development, Alliant International University
- B.S. Business Administration, University of Santo Tomas
Courses Taught
- Principles of Management
- Human Resource Management
- Organizational Behavior and Theory
- Strategy and Decision Making
- Multinational Management
- International Business
- Organizational Behavior in Administration (MBA)
- Executive Seminar (MBA)
- Problems in Business (MBA)
- Advanced Human Resource Management (MBA)
- Quality Systems (MBA)
- Evolution in Quality Management (MBA)
Academic Interests
- Policy and strategy
- Quality management
- International business and multinational management
- Global branding
Scholarly Activity
Referred Journal Articles
- Shi, T, Tian, R., Tu, C., & Lim, C.L. (2022), “Factors Influencing Responses to International Brand Alliances,” Marketing Intelligence & Planning, 40 (5), 656-670.
- Shi, T., Yu, H., & Lim, C. L. (2021), “Consumer Affinity and an Extended View of the Spillover Effects of Attitudes toward a Cross-border-acquisition Event,” Journal of Brand Management, 28, 596–608.
- Shi, T., Li, J., & Lim, C.L. (2017), "Host Country Consumers’ Brand Attitudes after Cross-border Acquisitions", Journal of Product & Brand Management, 26 (6), 559-572.
- Lim, C.L., Asefa, S., & Coalter, T. (2007). Academic misconduct: A question of accountability. The Journal of Learning in Higher Education, fall, Volume 3 Issue 2, p 33-39.
- Lim, C.L., Asefa, S., & Coalter, T. (2007). Factors that influence faculty decisions to academic dishonesty: A study of a private liberal arts university. The Journal of Academic Administration in Higher Education, Spring-Fall, Volume 3 Issue 1 & 2, pp 43-54.
- Lim, C.L. & Coalter, T. (2006). Academic integrity: An instructor’s obligation. International Journal of Teaching and Learning in Higher Education, http://www.isetl.org/ijtlhe/ Volume 17, Number 2.
- Lim, C.L. & Coalter, T. (2005). Ad hoc teams: Do students actually learn from them? The Journal of Business and Leadership: Research, Practice, and Teaching, Volume 1, Number 1, 255-262.
- Lim, C.L., Adkins, J., & Kenkel, C. (2005). Deterrents to online academic dishonesty. The Journal of Learning in Higher Education, http://jwpress.com/JLHE/JLHE.htm Volume One, Issue One, Fall 2005, 17-22.
- Lim, C.L. (2005). Student-centered learning and the knowledge workforce. The Journal of Learning in Higher Education, http://jwpress.com/JLHE/JLHE.htm Volume One, Issue One, Fall 2005, 53-58.
- Lim, C.L. (2004). Student empowerment: Key to creating an effective student-lead learning environment. Southwestern Business Administration Journal, Volume 4, Number 1, 2004.
- Lim, C.L. (2002). Student involvement: Key to online teaching effectiveness. Southwestern Business Administration Journal, Volume 2, Number 1, 2002.
- Lim, C.L., Coalter, T., & Wanorie, T. (2007). Factors that influence faculty actions: A study on faculty responses to academic dishonesty. International Journal for the Scholarship of Teaching and Learning, http://www.georgiasouthern.edu/ijsotl/dl.htm Volume 1, Number 1.
Research Grants
- Bartik High-Performance Computing Cluster equipment project (2016) National Science Foundation grant, Awarded 100% of $225,000
- Marketing Opportunities for Regional Entrepreneurs (MORE) project, (2011) USDA grant, Awarded $37,340
- Proposal #1415-04-05 International Brand Acquisition: An Empirical Study in the U.S. and China (2013) Faculty Research Project Fund, Awarded $2763.00
Book Chapter
- Lim, C. L. (2008). Ethical misconduct in ODLS: Who’s to blame? Ethical Practices and Implications in Distance Learning, Information Science Reference, Demiray, U. & Sharma, R. (Editors) Hersey: PA.
Textbook PowerPoint Slides
- Digman, L. and Blackford, B. (2014). Strategic management: Competing in the global information age. 10th Mason, OH: Cengage.
Other Professional Experience
- Co-Founder of an export management company
- Certified Mentor for the Accreditation Council of Collegiate Business Schools and Programs
- Certified Evaluator for the Association of Collegiate Business Schools and Programs
- Certified Examiner for the Missouri Quality Award Board of Examiner