Program(s) Available: B.A., B.A.S., B.S., Minor
Are you that person in the group chat who edits and perfects messages before sending them? Do you like to give advice to your friends? If this is you, keep reading more about public relations!
Students who pursue public relations learn how to understand and meet the needs of target audiences while protecting the image or reputation of a client. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills needed to be successful in the real world!
Did you know? Northwest public relations faculty have years of professional experience and numerous connections to employers in the field.
Public Relation students may select the Bachelor of Science or Bachelor of Arts degree track.
The Public Relations - B.A. and B.S. programs are comprehensive majors, no minor is required. View the 4-year plan or catalog for courses and more information.
For transfer students the Bachelor of Applied Science (B.A.S.) is a flexible, individually tailored degree for students pursuing a vocational, technical or associate degree. Coursework for these degrees build on workplace skills and practical career training provided by an associate degree. Students may find a B.A.S. appealing for the following reasons:
Please note this program is not a traditional four-year program. It is structured for transfer students. Check out more on the benefits of our B.A.S. programs.
Earn your bachelor’s degree on a schedule that works for you. Online program Bachelor of Science in Communication – Public Relations is available.
A minor is also available. If you aren't sure which career path to take, a minor in communications with an emphasis in public relations is always a great idea!
School of Communication and Mass Media
660.562.1361
marlam@nwmissouri.edu
"What I love most about being in this department is the community that comes with it. The School of Communication and Mass Media is a very interconnected department and I've gotten to know professors and students in all sorts of career fields, which makes it very easy to ask for internship, academic and career advice."
— Georgia McGonigle | Communication: Public Relations | Kansas City, Mo. (2025)
Northwest's Speaking Bearcats forensics team has claimed 42 national championships since 2009. If you enjoy debating and traveling the country, you may consider joining this organization!
AdInk offers students the opportunity to learn more about advertising agencies and the skills employers are looking for after graduation. Students tour regional advertising agencies and attend a Kansas City advertising career symposium each year!
Knacktive allows teams of students to conduct market research, analyze data, write creative strategies and develop an integrated, digital marketing campaign for a real-world client. At the end of each course, Knacktive teams pitch their ideas to the client in hopes of being selected.
We understand college is a big investment. Why not attend a school that is invested in you?
